Criteo Says Privacy Advantage Coming to U.S. Market
BEHAVIORAL TARGETINGApril 8, 2010
The CEO of a Paris-based retargeting company says its experience in Europe has given it a privacy advantage that it will now introduce to the U.S. market. Criteo has moved its headquarters to Palo Alto, California, according to a MediaPost News report. JB Rudelle, chief executive of Criteo, says, "We have been working in countries like Germany, which is probably the most demanding country in the world when it comes to privacy. We put a direct opt-out link on all retargeting display banners in Europe and hope to bring this feature into the U.S. market."