Adzilla Suit Settled, Questions Remain
PRIVACY LAW—U.S.April 8, 2010
MediaPost News reports that a privacy lawsuit launched against behavioral targeting company Adzilla and its partners last year has been settled, but the settlement "leaves unresolved whether it's legal to target Web users based on data purchased from Internet service providers." Under the settlement terms, Adzilla must "require opt-in consent of consumers" should it resume ISP-based ad targeting in the U.S. The company halted operations in 2008, the report states. A Richmond, Virginia, resident brought the suit forward after realizing that Adzilla had been tracking her online activity via her ISP.