Online ad agencies plan to debut a new behavioral targeting icon within weeks, MediaPost reports. The icon is the industry's answer to the Federal Trade Commission's assertion that companies need to better inform consumers about online tracking and opting out, the report states. The icon features an 'i' within a blue circle. It will appear as an overlay on Internet advertisements. Better Advertising, the start-up that will oversee the initiative, is reportedly designing a landing page that will educate users about behavioral targeting and how to opt out.
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