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It Now Takes More Clicks to Escape E-Mail Lists


March 29, 2010

A study of 100 large online retailers has shown that five times more are requiring at least three clicks to escape from e-mail marketing lists than in 2008, the New York Times reports. The Responsys survey also indicates that the number requiring just one click to be removed from an e-mail list has dropped to three percent, down six percent in that same time period. The report states that while retailers may not want to let their subscribers get away too easily, Chad White of Responsys recommends they let customers leave with two clicks or fewer as the time it takes to opt out is "being measured against that one click on their report spam button." (Registration may be required to access this story.)
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