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Bills Worry Marketeers

ONLINE PRIVACY

March 22, 2010

The imminence of two bills has online publishers and advertisers concerned, reports Mediaweek. One bill, expected to be introduced by Virginia Rep. Rick Boucher in the coming weeks, could place restrictions on the practices of online advertisers. Another, the financial reform bill, includes language that would give the Federal Trade Commission (FTC) greater Administrative Procedure Act rule-making authority and fining potential. However, FTC chairman Jon Leibowitz told Mediaweek that the commission would "not be looking at rule making" in the behavioral targeting area. "It doesn't make sense to initiate rule making where business practices and consumer attitudes are still evolving..." the chairman said.
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