New Code of Practice Restricts Data Collection
CHILDREN’S PRIVACY—UKMarch 19, 2010
Advertising industry groups have released a new code of practice that outlaws the collection of personal data from children under the age of 12 without parental consent, reports OUT-LAW.COM. The rules, which will be enforced by the Advertising Standards Authority, will take effect on September 1. The rule also prohibits marketers from collecting personal information about other people from children under the age of 16, the report states. The Direct Marketing Code of Practice requires parental consent before the online collection of data from children under the age of 16.