ANZ Dashboard DigestEuropean Data Protection Digest

Location-Based Services Have Privacy Implications for Businesses and Individuals

GEO PRIVACY

March 18, 2010

The potential for location-based services to cause embarrassment goes beyond revealing secret affairs and exposing children to parental scrutiny, BBC News reports. Citing the decision by some users to post their locations in their social networking profiles as well as services that "exploit geolocation of IP addresses and the GPS built into our smartphones," the report warns of potential negative implications for individuals and businesses alike. "Perhaps once companies start losing work because their employees are leaking all sorts of potentially embarrassing information about their movements, meetings and opinions on clients," the report states, "we will see some serious pressure on the service providers to offer more nuanced and effective privacy controls."
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