Industry under "Fairly Significant Assault"
BEHAVIORAL TARGETINGMarch 17, 2010
While some in the advertising industry are warning peers to be mindful of their practices as the threat of increased regulation looms, others are experimenting with methods that would be considered privacy invasive by some, reports MediaPost News. At the Collaborative Alliance meeting this week, advertising industry thought leaders heard from Interactive Advertising Bureau (IAB) CEO Randall Rothenberg, who warned "If there's something that's going to freak out your consumers, don't do it." Following his presentation, attendees heard from the managing director of an out-of-home ad agency about a recent digital billboard campaign that involved a company's employees watching passersby and directing targeted messages to them in order to "drive engagement."