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Netflix Cancels Plans for Second Contest

ONLINE PRIVACY—U.S.

March 15, 2010

Netflix has canceled plans to carry out the sequel of a contest that has elicited a lawsuit and attention from the Federal Trade Commission, the Wall Street Journal reports. The contest opened up anonymized Netflix user data to researchers who were competing to find better ways to predict customers' movie preferences. But other researchers questioned the anonymity of users, and an in-the-closet lesbian mother filed suit against the company, saying its release of insufficiently anonymized datasets violated her privacy. Netflix has since settled the suit. On the company blog, Chief Product Officer Neil Hunt announced the cancelation of the contest's sequel. (Registration may be required to access this story.)
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