Billboards That Read You
PERSONAL PRIVACYMarch 12, 2010
The Telegraph reports on a new facial recognition technology being developed by Japanese electronics company NEC. Similar to that seen in futuristic films, the digital billboard technology comprises small cameras and flat-panel monitors that analyze the age and gender of individuals that pass by in order to tailor advertisements. The longer a person lingers, the more accurate the data. NEC's vice president of strategic alliances acknowledges that privacy concerns exist but assures, "NEC's Ad Measurement technology was developed to be totally anonymous." Currently being tested in Japan, the billboards are slated to be trialed in the U.S. later this year.