Big BT Focus Next Week
ONLINE PRIVACY—U.S.March 9, 2010
BtoB reports on two upcoming events that could impact the behavioral advertising industry. Next Monday, several advertisers will begin using an icon designed to better inform Web users about targeted advertisements. "Self-regulation is key here," said Mike Zaneis of the Interactive Advertising Bureau, whose members are among those who will begin using the new icon. Also next week, the Federal Trade Commission will hold its third online privacy roundtable in Washington, DC. It will be the final roundtable in the commission's series dedicated to the issue. Participants will explore the collection of consumers' data for behavioral advertising purposes.