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Giving Privacy a "Nudge"

ONLINE PRIVACY—U.S.

March 1, 2010

The march of technology has rendered inadequate the notice-and-choice model for protecting privacy on the Internet, reports the New York Times. But "rules and tools" could help fix it, according to the report. Rules--aka regulations--are a proceed-with-caution area, experts warn. Too many and the Internet economy could suffer. Enter tools. From "privacy nudges" to "visceral notices" to "less promiscuous" browsers, researchers across the U.S. are at work on those that could help enhance notice, choice and privacy. Lorrie Faith Cranor, a computer scientist at Carnegie Mellon and author of the IAPP's CIPP/IT textbook, says there are many ways we inadvertently give up privacy online. Her group is working on tools to help reverse that--software "nudges" that prompt users to recognize actions that have privacy implications. (Registration may be required to access this story.)
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