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BT Facing Criminal Probe

BEHAVIOURAL TARGETING—UK

March 1, 2010

British Internet service provider BT is facing a criminal investigation for allegedly selling consumer data to a behavioural targeting company, MediaPost News reports. Britain's Crown Prosecution Service is said to be probing allegations that BT sold consumers' Web activity data to Phorm, which uses such data to serve relevant ads to users. "The Crown Prosecution Service is working hard to review the evidence in this legally and factually complex matter," a spokeswoman said. "We have requested and received technical and expert evidence...which is being very carefully considered." BT has taken heat from the European Commission for its secret trials of Phorm's platform in 2006.
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