Industry Pushes for Self Regulation
BEHAVIORAL TARGETING—U.S.February 17, 2010
Mediaweek reports on digital media leaders' efforts to stave off regulation around online advertising. "There would have been a bill already" if not for the efforts of some, says one industry executive. The Interactive Advertising Bureau, which is viewed as being out in front on the issue, says advertisers must not rest. IAB VP of Public Policy Mike Zaneis says, "I think you are going to see a very rigorous [FTC] enforcement agenda this year." He is urging members to follow industry best practices. The IAB and other industry groups have backed new self-regulatory principles and an icon aimed at helping consumers better understand online advertising.