Daily DashboardEuropean Data Protection Digest

Yahoo Teams with Nectar on Opt-In Program

BEHAVIOURAL TARGETING—UK

February 16, 2010

Yahoo and Nectar have teamed up on a behavioural targeting program that will link customers' offline and online shopping data, reports OUT-LAW.COM. The Customer Connect program will link the two companies' databases to help advertisers determine which adverts to display to particular users. "For the first time UK advertisers will have a simple way to track offline sales from online advertising campaigns," Yahoo managing director Mark Rabe told the Financial Times. Users must opt in to the program to begin receiving the targeted ads. According to reports, 20,000 have signed up.
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