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Lawsuit Alleges Behavioral Tracking Was Offensive


February 10, 2010

An Alabama resident has filed a second lawsuit against Cable One for allegedly selling data about his Web surfing activity to behavioral targeting company NebuAd, MediaPost reports. The suit, originally filed in California but dismissed due to geographic considerations, claims that the company's relationship with NebuAd "represented an unprecedented and extraordinarily pervasive ability to locate and monitor users." Cable One did not notify users that NebuAd was tracking them, nor allow them to opt out, the company said in response to a Congressional inquiry. Privacy advocates say NebuAd's tracking was threatening because it permitted broadband companies access to users' entire Web histories. NebuAd, now defunct, says all collected data was anonymous, the report states.  
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