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Who's Watching, Tracking and Profiling You?


February 9, 2010

Privacy Commissioner Jennifer Stoddart is seeking the public's input on the online tracking, profiling and targeting of consumers, reports, where information from social networking, tracking cookies and global positioning systems (GPS) can be pieced together to create personal profiles. Canadians are invited to submit written comments on such practices by March 15, and have the opportunity to participate in formal discussion panels through the OPC. The focus, Stoddart says, is on "the privacy implications related to this modern industry practice, and the protections that Canadians expect." The input will also be used to assist the next parliamentary review of the Personal Information Protection and Electronic Documents Act.
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