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BIOMETRICSFebruary 5, 2010
The Globe and Mail reports on the emerging use of facial-recognition technology in retail stores. Supermarkets could be going the "sci-fi" route, writes Dianne Nice, employing digital display ads that scan shoppers' faces to help advertisers understand more about them. "The displays contain monitors with embedded cameras that constantly film people walking by," Nice writes. According to the report, the technology's maker says shoppers should not fear loss of privacy because the data collected is anonymous and the footage is discarded after analysis.