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FTC Roundtables Helping Build New Privacy Framework

CONSUMER PRIVACY—U.S.

February 5, 2010

With two of its three roundtable events now complete, it appears the Federal Trade Commission's (FTC) new privacy framework could be one "where greater transparency and choice mechanisms will be required as the privacy risks, including the risk of identity theft, go up," D. Reed Freeman, CIPP, suggests in an ADWEEK report. Freeman, a Morrison & Foerster partner and IAPP board member, expects the new framework will reflect "the FTC's view of consumers' reasonable expectations of how their data will be used and shared" and might include such provisions as expanded privacy regulations. Whatever final form the framework may take, Freeman believes "we can expect it to be broader than what we are accustomed to now."
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