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FTC Exploring Consumer Privacy Solution

CONSUMER PRIVACY—U.S.

February 2, 2010

Following last week's Federal Trade Commission (FTC) privacy roundtable event, the FTC is focusing on the difference between consumer expectations and business practices, MediaPost reports. For example, notes Morrison & Foerster partner and IAPP board member D. Reed Freeman, CIPP, an online retailer sharing a customer's transactional data with a marketing firm that then sends the customer a commercial e-mail. Pointing to the focus on "notice and choice" and "harms-based" approaches to privacy protection in the past, Freeman says the FTC "may not throw the babies out with the bath water" but is looking for a more comprehensive solution with a focus on consumer expectations related to actual business practices.
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