In a CNET News article, Declan McCullagh explores historic attempts to create and sell technological solutions for protecting privacy, speculating on why they failed or fizzled and asking: "Why won't people pay for privacy?" Experts weigh in, with some alleging that people want privacy built into the technologies they use rather than having to purchase it separately, and others chalking it up to the complexity of human beings. McCullough notes "that the privacy-protecting technologies that have prospered are noncommercial," but one expert speculates that a retrospective privacy service could "be a very good business model."
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