At the Federal Trade Commission (FTC) privacy roundtable, held yesterday at the UC Berkeley School of Law, interactive advertising and the use of "Flash cookies" in particular, came under harsh scrutiny by consumer protection chief David Vladeck, who said the FTC hoped "to announce law enforcement actions later this year" against companies that attempt to circumvent consumer opt-outs, reports MediaPost. Eric Goldman of the High Tech Law Institute at Santa Clara University said the use of Flash cookies is but one example of how technical innovation outpaces the ability of regulators to respond to privacy challenges.
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