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Trading Privacy for Ego

SOCIAL NETWORKING

January 27, 2010

On the TechTalk blog at CBS.com, author Daniel Sieberg offers commentary on the attraction of seeking instant feedback and approval through the Internet's broad reach, describing the process as trading privacy for ego. "Privacy is not the same thing as secrecy," Sieberg suggests, noting that in spite of an individual's propensity to share certain information behind the guise of an avatar, most people still withhold sensitive personal details of their lives. Even so, there's a subtle allure to social networking and, over time, individuals may become less and less cautious about what they share, a phenomenon that led Facebook founder Mark Zuckerberg to call this trend toward increasing openness the new "social norm."
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