Jeff Lanctot, Microsoft's managing director of advertiser and publisher solutions, told MediaPost's Behavioral Insider that, after a rancorous 2009, 2010 will be a year when many questions related to behavioral targeting (BT) and online marketing will be defined and answered. Such definition will be necessary, Lanctot argues, because of looming intervention by the Federal Trade Commission (FTC), which has cited the industry's failure to effectively self-regulate as its motivation to step in. "Some view targeted advertising as a bad thing that we should repress, while others in Congress and the FTC know self-regulation can work," Lanctot said. "My sense is that those who know more about the ad businesses understand how to put those self-regulation tools in place." When asked about consumer privacy online, Lanctot responded, "Do they have it, or do they care?"
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