Regulatory scrutiny in the online ad space will continue and 2010 will be a decisive year for behavioral targeting. That's according to a ClickZ report that reviews last year's developments in the space and previews what is to come. The year ahead "could provide a few headaches for online ad firms both in the U.S. and across Europe," the report states. In the U.S., Congress is expected to put forward legislation on the issue. Across the Atlantic, EU member states will be busy interpreting and implementing the directive passed in October that requires users' consent before cookies may be dropped on their machines.
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