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Ads, Laws and Opt-ins

BEHAVIORAL TARGETING—U.S.

April 22, 2010

Here are two of a cluster of articles in this week's privacy news that seems to reflect growing anxiety about the potential for increased regulation in the online advertising arena. In Advertising Age, media and marketing consultant Bob Garfield discusses behavioral targeting--the creepy factor, the opt-in debate and the "could-be" and "what ifs" associated with impending legislation from Congressman Rick Boucher. Meanwhile, MediaPost News reports on a paper published this week by Google executives that argues against laws requiring consumer opt-in to online data collection. The authors describe opt-in as "a rhetorical straw man" that would create "a number of unintended side effects, many of which are suboptimal for individual privacy."

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