Privacy Advisor

Maxamine, TRUSTe Announce Strategic Alliance

October 1, 2006

Maxamine and TRUSTe have partnered to provide unprecedented levels of privacy assurance with solutions optimized for today's increasingly sophisticated, dynamic and rapidly growing Web environments. The result of this alliance will effectively automate much of the privacy compliance monitoring of the more than 2,400 TRUSTe-certified Web sites, according to the news release announcing the effort.

The two companies will initially use PrivacyMAX, the privacy compliance suite from Maxamine's high-performance site analytics solution, to automate TRUSTe's Web site privacy compliance audits. This alliance also strengthens the collaboration to benefit customers with solutions that help them with self-governance, self-assessment and standards compliance to improve overall Web site implementation quality.

 "Ensuring the integrity of sealholders' privacy practices on an ongoing basis is vital to TRUSTe's mission of building trust between consumers and organizations online," said John Tomaszewski, vice president of Legal, Policy and Compliance for TRUSTe.