In The News - IAPP and Peppers & Rogers Group Expand Partnership to Co-Brand, Publish Monthly Privacy Newsletter
INSIDE 1to1: Privacy, the monthly online newsletter published by Peppers & Rogers Group and 1to1 Media since 2002, will continue to extend its reach and impact as a result of an expanded partnership with the IAPP. The successful publication, which will now reach more than 30,000 subscribers as a result of a combined delivery to 1to1 Media and IAPP contacts, will continue to thrive as a result of this powerful partnership.
"Maximizing the value of customer relationships starts with earning customer trust," said Martha Rogers, Ph.D., Founding Partner at Peppers & Rogers Group. "Privacy is central to this challenge. We're thrilled to be working with the IAPP to maintain our leadership position in bringing privacy and customer trust issues to the board room."
The IAPP's Executive Director, J. Trevor Hughes, CIPP, lauded Peppers & Rogers Group and 1to1 Media for their expertise and prestige in the marketplace. "The IAPP is proud to partner with these outstanding marketing, privacy and publishing professionals," Hughes said. "We are enthusiastic about the opportunity for the IAPP to extend its reach and influence through this enduring and valued relationship."
With the July issue, the IAPP will be responsible for the newsletter's production and publication. A long-time partner with the IAPP, Peppers & Rogers and 1to1 Media will continue to serve its editorial advisory and content development roles. The composition of the newsletter's Advisory Board will not change, and is comprised of Don Peppers, Founding Partner, Peppers & Rogers Group; Martha Rogers, Ph.D., Founding Partner, Peppers & Rogers Group; J. Trevor Hughes, CIPP, Executive Director, IAPP; Larry Ponemon, CIPP, Founder, The Ponemon Institute; Kirk M. Herath, CIPP/G, CPO, Associate General Counsel, Nationwide Insurance and IAPP Board President; and Jay Cline, CIPP, Data Privacy Officer, Carlson Companies.
The IAPP's editorial management of INSIDE 1to1: Privacy brings to four the number of publications the IAPP provides to its members and subscribers with The Privacy Advisor monthly member newsletter, the Daily Dashboard privacy e-newsletter and the IAPP Member Directory.