Contributor: Nicole Tachibana, CIPP/US

Nicole Tachibana, CIPP/US, is an attorney and privacy professional working as the privacy manager at Epsilon. Nicole previously worked in Western Union’s privacy office and interned for the Chief Privacy Officer at Qwest Communications. While attending the University of Denver Sturm College of Law, Nicole wrote on privacy issues and served on DU Law Review’s Editorial Board as the Online Editor. In her spare time, she enjoys spending time with her beautiful children.

Big Data

What’s in a Name? Data Broker or Marketing Data Broker

By Nicole Tachibana

The marketing industry has come under fire recently for its use of consumer data to provide ads and offers. There are a number of misconceptions at the heart of the issue. To begin with, we should correct the misperception that all data brokers operate the same. I don’t presume to understand the inner workings of each type of data broker, but marketing data brokers collect and use information to...

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