Contributor: Marc Groman, CIPP/US

Marc Groman, CIPP/US, is the President and CEO of the Network Advertising Initiative. He leads the organization’s growth and ongoing efforts to develop and maintain high standards for Interest-Based Advertising. Prior to joining the NAI, Marc served as the FTC's first chief privacy officer, where he built an award-winning privacy program from the ground up. In 2009 and 2010, he served as counsel on the Energy and Commerce Committee in the U.S. House of Representatives. While on the Committee, Marc drafted a significant consumer privacy bill and shepherded data security and breach notification bills through passage in the House.

Practical Privacy

Privacy 101 for SMEs: The Best Defense is a Good Offense

By Marc Groman

Imagine you are a major retailer and have to disclose a few days before Christmas that hackers stole credit card details and personal data on about –oh, 110 million shoppers –from your secure safe. Or that just as your app is experiencing hockey stick growth, leading tech blogs and media blast you for uploading users’ contact lists to your servers without permission.

Hearing news like this, you...

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