Posted in Cookie Rule

Opinion

If Google Cares About Cookie Consent, So Should You

By Phil Lee, CIPP/E, CIPM

Over the weekend, Google made a subtle—but significant—modification to its online search service in the EU: nearly two years after Europe’s deadline for EU Member States to adopt national cookie consent laws, Google rolled out a cookie consent banner on its EU search sites.

If you’re a visitor from the U.S., you may have missed it: the banner shows only if you visit Google sites from within the EU. However, EU visitors will clearly see Google’s consent banner placed at the bottom of its main search page and at the top of subsequent search results. As well as informing visitors that “By using our services, you agree to our use of cookies”, the banner provides a “Learn more” link that visitors can click on to watch a video about Google’s cookie use and to see disclosures about the cookies it serves.

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