At last month’s IAPP Privacy Academy, I attended a session on “taming Big Data.” Much of the discussion involved the difficulties of conveying Big Data collection and use practices to consumers. As IAPP VP of Research Omer Tene has said, explaining the online tracking landscape would be equal to placing an average person in the cockpit of a fighter jet and asking him or her to fly it. Good luck with that.
Being transparent about such complex processes is understandably challenging for Big Data businesses and the privacy pros fully immersed in the weeds. We also hear folks talk about fostering consumer trust through corporate accountability. Good companies will be as transparent as possible, but must continuously demonstrate to their customers that they are trustworthy. Transparency is but one step toward a truly accountable organization and it’s a process that never really ends.