Posted in Data Collection

Opinion

The White House Survey on Big Data and Privacy Is a Good Idea but Poorly Executed

As part of President Obama’s review of Big Data and privacy, the White House has declared, “We want to hear your opinion” and posted a simple online poll to get it. The Marketing Research Association (MRA) is pleased that the White House grasps some of the value of survey, opinion and marketing research based on their launch of this online survey effort. However, questionnaire design is crucial to the quality of the insights you can garner from any research, and these questions are lacking.

More from Howard Fienberg

Opinion

On Making Consumer Scoring More Fair and Transparent

To score is human. Ranking people by grades and other performance numbers is as old as time itself. Consumer scores—numbers given to people to describe their characteristics, habits or predilections—are a modern day numeric shorthand that ranks, separates, sifts and otherwise categorizes people and also predicts their potential future actions.

More from Pam Dixon

Opinion

The Big Issues for the Retail Industry and Mobile Device Tracking

By Todd B. Ruback, CIPP/US, CIPP/E, CIPP/IT

Mobile device tracking is a big deal in the retail world, a very big deal. So big that it can transform the retail industry. Which is why last week I attended the FTC’s Mobile Device Tracking Seminar to learn more.

Here’s the big picture.

More from Todd B. Ruback

Opinion

Putting Privacy Concerns about the Internet of Things in Perspective

I’ve written here and elsewhere about the growing privacy and security concerns surrounding the rise of the “Internet of Things” (IoT) era. Many privacy advocates are already decrying the potential for massive security threats and privacy violations in a world of always-on, always-sensing devices. I’ve admitted that there are some valid reasons for concern, even though I’ve also argued that most of us will likely quickly adapt to this new era and we will also find practical solutions to many of the problems that arise.

But it may be the case that some of the problems we fear today never come about.

More from Adam Thierer

Privacy Engineering

Which Information Do Consumers Most Closely Guard?

We know that consumers don’t always understand how companies collect their data, and that these misconceptions can create a trust gap between retailers and shoppers.

This doesn’t mean that consumers are completely unwilling to share their data with retailers, though. Our team at Create with Context surveyed 800 consumers in the U.S., asking them which information they’d be willing to give up in exchange for 50 percent off of three different items: a gallon of milk, a large-screen television and a new car.

More from Ilana Westerman

Opinion

Will Transparency Calm Concerns Over National Security Access?

Following six months of sensational stories emanating from the Snowden-leaked files from the NSA, privacy professionals are taking stock. Recently, we have heard from the president on the subject of the needed balance between privacy and security, and needed reforms. And we have seen the report of the President’s Review Group on Intelligence and Communications Technologies and the report of the Privacy and Civil Liberties Oversight Board.

More from Christopher Wolf

Point-Counterpoint

So Glad You Didn’t Say That! A Response to Viktor Mayer-Schönberger

In response to my comments on an IAPP story, “Forget Notice and Choice, Let’s Regulate Use,” Viktor Mayer-Schönberger distances himself from views attributed to him by the IAPP, and positions taken in an earlier whitepaper.

My first thought when reading Mayer-Schönberger’s response was, “I’m so glad he didn’t mean that!” In sum, Mayer-Schönberger assures me that our views are aligned as follows: The belief that individuals have an interest in privacy protection; privacy should be anchored in the OECD Fair Information Practice Principles; the public should have control over their personal information, and privacy does not impede innovation. Allow me to assure all of you that in addition to the IAPP story, I have indeed viewed the video of Mayer-Schönberger’s Brussels keynote and have read the two papers he referenced.

More from Ann Cavoukian

The Year in Review

2013: The Year of Privacy

Privacy Perspectives word cloud

If there ever was a “year of privacy,” surely it was 2013. A year that ends with dictionary.com selecting “privacy” as “word of the year;” with privacy making front-page headlines in The New York Times and The Washington Post (not to mention The Guardian) on a weekly, indeed almost daily, basis; with cross-Atlantic ties stretched to the limit over privacy issues, the UN passing a privacy resolution and armies of lobbyists spinning BCRs and Do-Not-Track in Washington bars and Brussels cafes—ladies and gentlemen, 2013 was the year of privacy.

More from Omer Tene