Posted in Mobile Privacy

Opinion

Wearable Technology: The Prophecy of Marty McFly and Dick Tracy

By Todd B. Ruback, CIPP/US, CIPP/E, CIPP/IT

Little did I realize when I watched Back to the Future II all those years ago that it would be a prophetic movie. Do you remember the scene where Marty McFly puts on his self-lacing shoes?  He just slipped his feet into the shoes and they laced themselves up. Believe it or not, I hear that 2015 will be the year that “power laces” hit the market. Wearable technology, anticipated way back in 1980 by none other than Marty McFly, is here and its about to get even more interesting. You may also remember that “wearables” were touted long before Marty McFly by none other than the Dick Tracy! He had the very first smartwatch that doubled as a walkie-talkie. Tracy, like McFly, was way ahead of his time because smartwatches are now here, and they are very cool.

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Opinion

The Tension Between Innovation and Application Privacy Regulation

By Kenesa Ahmad, CIPP/US

Today’s discussions about application privacy revolve around smartphones and tablets. However, the app ecosystem is evolving significantly beyond this to encompass emerging technologies, such as wearable computing—e.g., fitness accessories and smart eye wear. These trends raise questions about how to regulate app privacy in a way that will keep pace with rapid technological innovation and consumer adoption.

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Will Retailers Have To Dial It Back in 2013?

By Jedidiah Bracy, CIPP/US, CIPP/E

Offline tracking of consumers by retailers is popping up quite a bit in the news this week, which has me wondering what the end game might be.

First, we learned that Sen. Al Franken (D-MN) still isn’t happy with Euclid Analytics—a company that has reportedly recorded the shopping habits of nearly 50 million Americans.

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Opinion

Oh, the Places You’ll Go!  Mobile Privacy Developments and Paths for Companies

By Mary Ellen Callahan, CIPP/US

You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. But mobile companies should pick their direction with care, considering the words of the FTC Chair! (Apologies to Dr. Seuss)

Last Thursday, at the IAPP Global Privacy Summit, the new FTC Chair Edith Ramirez identified mobile privacy as one of her top policy and enforcement priorities. Her statement is the most recent tacit acknowledgement that multiple federal and state government agencies are talking—seriously—about mobile privacy policy issues and have been for more than a year.

From a practical standpoint, what has happened, what should consumers expect in the future and how will these activities affect the mobile marketplace?

opinion

IAPP Westin Research Center

Open Source Data: Big Data for All

Think about it: Wouldn’t you love to know everything your cellphone knows?

I mean, not just the stuff about the universe—like the distance between Des Moines and Billings or the weather in Ulaanbaatar, Mongolia—but also information about you. Like the time you wake up in the morning, your movements around town, when and where you tend to get stuck in traffic, how much exercise you are getting, what you are eating, your online clickstream, social networking activities, communications, contacts, calendar and more. If only you could tap into this information, analyze it and draw useful conclusions, you could no doubt improve your effectiveness and quality of life.

More from Omer Tene