Context

Making the Case for Surprise Minimization

By Jedidiah Bracy, CIPP/US, CIPP/E

Facebook made headlines this week—for a positive reason, this time—by announcing a new set of privacy controls to help users understand with whom they are communicating. Last month, at the IAPP Global Privacy Summit, Facebook CPO Erin Egan foreshadowed this roll out by exclaiming, “If people are surprised, that’s not good for me.”

What did she mean, exactly?

More from Jedidiah Bracy

Opinion

The White House Survey on Big Data and Privacy Is a Good Idea but Poorly Executed

As part of President Obama’s review of Big Data and privacy, the White House has declared, “We want to hear your opinion” and posted a simple online poll to get it. The Marketing Research Association (MRA) is pleased that the White House grasps some of the value of survey, opinion and marketing research based on their launch of this online survey effort. However, questionnaire design is crucial to the quality of the insights you can garner from any research, and these questions are lacking.

More from Howard Fienberg

Opinion

On Making Consumer Scoring More Fair and Transparent

To score is human. Ranking people by grades and other performance numbers is as old as time itself. Consumer scores—numbers given to people to describe their characteristics, habits or predilections—are a modern day numeric shorthand that ranks, separates, sifts and otherwise categorizes people and also predicts their potential future actions.

More from Pam Dixon

The Social Stuff

Putting Google Glass on Ann Landers

By Jedidiah Bracy, CIPP/US, CIPP/E

5-4. No, that’s not the vote count in a partisan Supreme Court decision or the score of a Major League Baseball Spring Training game.

It’s the number of “Dos” versus “Don’ts” on Google’s recently published blog post on the public implementation of the always-controversial Google Glass.

If you’re a Glass user, you might want to read it so you don’t get attacked…

More from Jedidiah Bracy

Big Data

Can We Balance Data Protection With Value Creation?

“Data People” by Andrés Opcional

In the last few years there has been a dramatic change in the opportunities organizations have to generate value from the data they collect about customers or service users. Customers and users are rapidly becoming collections of “data points” and organizations can learn an awful lot from the analysis of this huge accumulation of data points, also known as “Big Data.”

Organizations are perhaps thrilled, dreaming about new potential applications of digital data but also a bit concerned about hidden risks and unintended consequences. Take, for example, the human rights protections placed on personal data by the EU.  Regulators are watching closely, intending to preserve the eight basic privacy principles without compromising the free flow of information.

Some may ask whether it’s even possible to balance the two.

More from Sara Degli Esposti