For those immersed in the privacy profession, the last few years have seen a dramatic change in the public’s awareness of privacy issues, rising from relative obscurity to downright mainstream. A personal litmus test for me, and many of my IAPP colleagues, revolves around how easy it is to explain what we do for a living:
“Yeah, so I work for a privacy association,” we might say over drinks at a party.
“Oh, so you’re in IT?”
“Well, not quite, but there is overlap…”
So the conversation often goes. Over the years we’ve tried to master our elevator speech. The rate of eyes growing glassy is inversely proportionate to explanation efficiency.