Posted in October 2013

Opinion

Big Data’s Thirst Is Driving Change in Minimization Philosophy

By Andrew Clearwater, CIPP/US

The recent National Security Administration (NSA) revelations demonstrate a broader trend: A retreat from minimization in collection and a move toward minimization in use. If you trust the collector not to break the rules, then a collect-first, minimize-later privacy model shouldn’t present a privacy impact, but recent revelations by The Washington Post have shown what happens when the collector becomes distrusted.

More from Andrew Clearwater

Privacy Engineering

Brick-and-Mortar Transparency: Are Phone Alerts the Best Notification for Collecting Consumer Data?

New technology allows retailers to collect data—such as location, contacts, apps installed—from their customers’ phones. But when we surveyed consumers, only 33 percent of them realized this might be happening. On the other hand, when we surveyed consumers about stores collecting only their location, this number increased to 50 percent. We know from previous research that, when people are not aware of data being collected and don’t expect it to happen—and then find out about it later—trust can be eroded. How, then, can businesses create transparency around data collection?

More from Ilana Westerman