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TRUSTe has released its third annual consumer confidence privacy research survey, which found that privacy concerns are up significantly from last year, with 74 percent indicating they are more concerned about privacy than they were a year ago. While 70 percent said they are more confident than one year ago that they can manage their online privacy, that may have negative repercussions for industry, with those surveyed indicating that means not clicking on ads or using apps they don’t recognize.
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