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For many consumers and businesses, privacy and data protection remain a top concern, “But are business leaders looking at the glass half empty?” asks PricewaterhouseCoopers Data Protection and Privacy Manager Rafae Bhatti, CIPP/US. “By considering only what privacy safeguards can prevent—customer loss, brand damage, fines and litigation—they are missing a big opportunity,” he writes. In this post for Privacy Perspectives, Bhatti provides some suggestions on what companies can do to “find the right balance between protecting data and enabling its use in new ways.” Editor’s Note: PwC’s Aaron Weller, CIPP/US, CIPP/IT, will speak in the breakout session “How To Get the C-Suite on Board (and Make Them Think It Was Their Idea)” at next week’s IAPP Privacy Academy in Seattle, WA.
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