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Speaking at an M2M (machine-to-machine) conference this week organized by the Canadian Wireless Telecommunications Association, Michelle Chibba, director of policy for the Ontario Information and Privacy Commissioner’s Office, explained the privacy implications of M2M communication applications. “We don’t want to dampen the enthusiasm,” Chibba said, “but there’s a lot of data that will be personally identifiable.” She said customers’ data privacy must be considered during the creation of M2M applications. “Our motto is ‘Privacy is good for business—do it up front.’ … Give the individual notice of what you’re doing, and give them the choice,” she said.
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