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Siliconrepublic reports on a deal described as the first of its kind in the Irish market, where “national broadcaster RTÉ has struck an agreement with online streaming TV provider Aertv to access data on consumer behaviour of RTÉ viewers watching RTÉ programmes on the Aertv site.” While broadcasters have traditionally used such metrics as the Nielsen ratings to gauge audience interest, “with the change of consumer behaviour and the increased of use of mobile devices, access to online data offers a wide range of information to broadcasters,” the report states.
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