CM300x250
BLS_web_ad_300x250_V3B
Lock_Lord_Web_tile_IAPP-300x250-animated
DPI15_300x250_Banner_FINAL
Webcon_PA_300x250_ad_MARCH_2015-01
S15_300x250_Banner_v1.1

A UK-based authority has called for the end of WiFi tracking by recycling bins placed across London, The Independent reports. The “pods” feature LCD screens that show advertisements to passersby, but can also record smartphone movements and other details. The City of London Corporation (CLC) has alerted the Information Commissioner’s Office of the bins, which have allegedly recorded the details of 4,009,676 devices from pedestrians in one week. “Irrespective of what’s technically possible, anything that happens like this on the streets needs to be done carefully, with the backing of an informed public,” the CLC said. Financial Times reports the company behind the bins says there is potential to help companies predict “personal habits” of consumers.
Full Story

0 Comments

If you want to comment on this post, you need to login

Related