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In a Q&A with Adweek, Acxiom CEO Scott Howe discusses being in the crosshairs of Congress and the Federal Trade Commission (FTC), how self-regulation is a positive solution and reaction to its customer-facing web portal. With several investigations into the data broker industry, Howe said, “Our industry shares some of the blame because some companies have been secretive,” adding, “The bad apples can really ruin an industry’s reputation.” Howe said more than a half-million consumers visited its web portal but only two percent opted out of having their data collected. Reacting to FTC Commissioner Julie Brill’s call for a centralized data broker platform, Howe said it “sounds challenging. I’m in favor of heightened regulations but not the law of unintended consequences.”
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