Research reports on calls to hold off on the proposed Application Privacy, Protection and Security (APPS) Act. The Marketing Research Association (MRA) is concerned the act would empower the Federal Trade Commission (FTC) “to define what the term ‘personal data’ meant, as the MRA had already seen in a previous act’s amendment debate that the FTC thought this meant that almost any piece of information could be personally identifiable,” the report states. The MRA is also concerned about the FTC being able to decide the meaning of de-identified data, the act’s mobile app transparency notice requirements and the legislation “not giving industry attempts to introduce a workable privacy code of conduct a chance.”
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