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If privacy regulators and consumers want transparency and accountability from corporations, companies need more than a stick: They need a carrot, too. That’s according to Stephen Deadman, group privacy officer and head of legal for privacy, security and content standards at Vodafone Group. During his keynote at the IAPP Data Protection Intensive in London on Wednesday, Deadman said companies’ approaches to privacy in the last decade have been based on the bare minimum of tactical legal compliance rather than meaningful integration from the ground up, but changes in technology and in consumer expectations are starting to shift that model.
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