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The New York Times reports on a California start-up’s product allowing individuals to view which companies are tracking them online. The browser extension, Disconnect, aims to help users safeguard browsing history. First-party trackers are still permitted to follow a user, but the data won’t be shared with third-party websites, and ads won’t be served based on such data. “We are stopping that flow of data as you bounce around the web,” said the company’s co-founder. “Third-party retargeters are not going to have information about you.” The filters are distinct from Do-Not-Track signals. (Registration may be required to access this story.)
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