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The Office of the Privacy Commissioner for Personal Data is implementing new regulations over direct marketing, including a provision for legal assistance and the requirement of notification and consent to use consumers’ personal data. Violating the new law is a criminal offense subject to large fines and up to five years imprisonment. Privacy Commissioner Allan Chiang Yam-wang is urging consumers to keep records of their opt-out requests, South China Morning Post reports, as proof of an opt-out request will be required for noncompliance complaints against companies going forward.
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