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Advertising Age reports on Interactive Advertising Bureau (IAB) Vice President and General Counsel Mike Zaneis’ message to IAB members on Mozilla’s plans to block third-party cookies by default. Zaneis said the IAB “strongly opposes this move,” calling it harmful to big companies, mom-and-pop small businesses dependent on digital advertising and users themselves. “Ultimately, it is bad for consumer privacy,” he wrote. “This action would break existing consumer choice mechanisms such as the Digital Advertising Alliance opt-out tool.” The message follows Zaneis’ comment last month calling the move a “nuclear first strike” against the ad industry.
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