BLS_web_ad_300x250_V3B
CM300x250
Lock_Lord_Web_tile_IAPP-300x250-animated
Webcon_PA_300x250_ad_MARCH_2015-01

Certification_CIPT_300x250final-01

Following pressure from ad agencies and advertisers, Facebook has agreed to start displaying the “AdChoices” icon on its FBX display ads. The symbol will appear only when users move their mouse over an “x” displayed over the ads, however. The move will likely appease advertisers who choose not to invest in behavioral targeting campaigns without the icon, Ad Age reports, but whether the move satisfies the Digital Advertising Alliance is yet to be seen. Genie Barton of the Online Interest-Based Advertising Accountability Program, who worked with Facebook to come to the icon agreement, says if a business feels this solution isn’t sufficient, “they only have to let me know.”
Full Story

0 Comments

If you want to comment on this post, you need to login

Related