CM300x250
BLS_web_ad_300x250_V3B
Lock_Lord_Web_tile_IAPP-300x250-animated

DPI15_300x250_Banner_FINAL
Webcon_PA_300x250_ad_MARCH_2015-01

The Wall Street Journal reports on the recent success in the junk mail industry due to database changes, increased computing power and better storage capability. Direct marketers can now more quickly and accurately filter public and private data sources to more targeted demographics. Traditionally, retailers have been able to use public sources of data—such as age and marital status—but now more data combinations are available. Electronic Frontier Foundation Sr. Staff Attorney Lee Tien said public awareness on the issue is lacking. “This industry has existed for a long time,” he said, “but it wasn’t a significant privacy issue—the technology changes have made it a more significant issue.” (Registration may be required to access this story.)
Full Story

0 Comments

If you want to comment on this post, you need to login

Related